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Instagram Competitions: How to Guarantee Success

Looking to run a successful Instagram competition? Learn how to create an effective Instagram giveaway that will grow your Insta following, connect with users and raise brand awareness. What to do before posting: 1. Choose The Prize This is a…

Digital Marketing as a Tool for Promoting Tourist Destinations

The tourism industry is one of the most lucrative in the world. After the impact of the COVID-19 pandemic on the number of visitors in tourist sites and establishments in 2020, it is in the interest of hoteliers, tourist offices,…

4 Major Digital Marketing Trends to follow in 2021

Trends in digital marketing have become an essential priority for companies. This article explores 4 major trends companies must acknowledge & act upon in 2021

3 Helpful TikTok Marketing Tips For Your Business

With over 600 million monthly active users worldwide, TikTok marketing is an effective way to improve your market penetration. Read on to learn 3 essential tips for TikTok marketing to promote your business.

5 of the Best Digital Marketing Campaigns of All Time

Digital Marketing is a continuously evolving process and is often about who aces the field in competition. Making the product stand out and distinguishing oneself from the competition is a challenge. While the toolkit of Digital Marketers primarily included well-placed…

Social Media and Brand Personas

Consumers today have more power than ever before, influencing brand personas and marketing decisions. As co-creators, users are changing digital marketing forever.

5 Essential Tips For Writing An Effective Newsletter

Interested in delving into email marketing? This article will provide 5 essential tips on how to write an effective e-newsletter to boost your business.

Disrupting the Digital Marketing Industry, Google’s Ban of 3rd Party Cookies

This article will explain the planned change by Google to its browser and ad networks. What does this change mean for the user? How will my online behaviour be tracked and targeted in the future?

The New Zero-Dollar Marketing Strategy?

This article will look at the role of the entrepreneur in a firms digital marketing strategy, forming multi-million dollar companies with a $0 marketing budget.