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Latest Trends in the Field of Digital Marketing

Social Media Marketing

The Future of Influencers in Social Media Marketing

Social media marketing is fast-growing and social media influencers are today a big part of many companies’ marketing strategies. The article explores the present and future trends of social media influencers as brands become more and more aware of its…

The Pros and Cons of Viral Marketing: The Case of Parade

Parade, a trendy Gen Z underwear brand, used viral guerrilla marketing tactics to take over social media overnight. However, their approach had its flaws. Who is Parade? Founded in 2019 by Cami Téllez and Jack Defuria, Parade is a NYC-based…

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Top 5 Tips To Improve Instagram Marketing for Your Small Business

Looking for ways to improve your small business’s Instagram marketing? Here are 5 top tips for enhancing your brand’s Instagram marketing strategy to take your business to the next level. From Instagram Stories to Influencer marketing, this article provides the…

Evolution Of 4 Ps In Digital Marketing And Its Effects

The foundation of marketing has always been the Product, Place, Price and Promotion. But in the era of digital marketing, they have evolved. Let’s see how!

5 LinkedIn Digital Marketing Tips for Businesses

This article gives 5 Digital Marketing tips for businesses on LinkedIn. Continue reading to learn how your business can maximise its potential on the platform.

4 Benefits Of Using Micro-Influencers To Grow Your Brand On Social Media

Looking to use influencer marketing to grow your brand on social media? Here, we reveal the pros of working with small influencers on these social media platforms.

Fake News: Tips For Increasing Your Online Awareness

The consequences of fake news circulating online can hurt anyone – individuals, groups and businesses alike, especially as fake news performs much better than real news in social media popularity and engagement.

The Social Media of Tomorrow

You run a business ? You are an influencer ? Or simply a social network enthusiast ? Then this article presenting new original and innovative social media is for you !

Popular Cosmetics Brands are Responsible for Selfie Dysmorphia

Augmented Reality filters on social media have changed the way we sample cosmetic products. While this revelation has opened doors for marketers, it has also contributed to the rise in “selfie dysmorphia”.