Digital Marketing Blog

Latest Trends in the Field of Digital Marketing


Silence, Brand! Branding on Twitter

This article examines how companies use Social Media, namely Twitter, to generate interest using humour or attempting to tap into online meme culture.

Twitter – 280 Character Experiment

On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…