Digital Marketing Blog

Latest Trends in the Field of Digital Marketing



Influencer Marketing: A New Age

The secret behind marketing strategy in the digital age no longer includes traditional celebrities, instead, it is now social media stars. Why is influencer marketing the future of digital marketing? Celebrity endorsements, what are they? The idea of celebrity endorsement…

The Future of Digital Marketing Relies on You

Digital Marketing needs Big Data. What does that mean for you? This article highlights how digital marketing needs you to survive, and what you can get in return.

Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing

Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…

Google Analytics and GDPR Compliance

On 25th May 2018, GDPR came into effect across the EU. If your company takes data privacy seriously and is using Google Analytics at the very least to improve and optimise your advertising and outreach initiatives, you should be taking…

Google Shopping Ads have finally made it to Ireland

[vc_row][vc_column][vc_column_text]Google has recently rolled out their advertising solution for online retailers in Ireland, which is called Google Shopping. This solution first appeared in 2004, and since then it has left a significant mark in the world of e-commerce. How does…