Digital Marketing Blog

Latest Trends in the Field of Digital Marketing


The Pros and Cons of Viral Marketing: The Case of Parade

Parade, a trendy Gen Z underwear brand, used viral guerrilla marketing tactics to take over social media overnight. However, their approach had its flaws. Who is Parade? Founded in 2019 by Cami Téllez and Jack Defuria, Parade is a NYC-based…

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Top 5 Tips To Improve Instagram Marketing for Your Small Business

Looking for ways to improve your small business’s Instagram marketing? Here are 5 top tips for enhancing your brand’s Instagram marketing strategy to take your business to the next level. From Instagram Stories to Influencer marketing, this article provides the…

Ronaldo To Juventus – How Social Media is Changing Football

On the 10th of July 2018, the Real Madrid twitter account dropped a bombshell.  Simply titled “Communicado Oficial: Crisitiano Ronaldo”. This single tweet shook the football world. The most popular player in the world’s most popular sport was leaving Real…

Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing

Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…

How to Successfully Use Storytelling to Grow Your SME

Would you like to grow your SME while creating meaningful connections with your customers? Then look no further! Storytelling is the perfect tool for you.

Why Your Business Should Use Buyer Personas

Find out why your business should use Buyer Personas to supercharge its digital marketing strategy and intensively ‘customerise’ its digital content.

Influencer Marketing: 5 Top Tips to Influence Success

Digital Marketers must carefully choose the right influencer for their brand. Read on to optimize your share of the $13.8 billion lucrative Influencer Marketing industry.

6 Essential Steps for Crafting a Winning Social Media Content Strategy

Want to cut through the noise on social media? Read on to discover six essential steps for crafting a social content strategy that will allow you to build a loyal fanbase and turn followers into customers.

Influencer Marketing; the Good, the Bad, and the Ugly

This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…