Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Digital marketing

The Pros and Cons of Viral Marketing: The Case of Parade

Parade, a trendy Gen Z underwear brand, used viral guerrilla marketing tactics to take over social media overnight. However, their approach had its flaws. Who is Parade? Founded in 2019 by Cami Téllez and Jack Defuria, Parade is a NYC-based…

Posted on MIA

How Gaming Companies Use Marketing to Make You Pay For F2P Games

Free to play aka F2P Games are a seemingly benevolent endeavour by gaming companies to provide a fun gaming experience at no cost. However, this might not be as it seems, as companies have been quick to monetize this new…

Microsoft Advertising Announces New Features and Tools at 2021 Elevate Summit

At the 2021 Elevate Summit, Microsoft Advertising announced a slate of new features and updates to be made available to digital marketers using their platforms.

The Future of Digital Marketing Relies on You

Digital Marketing needs Big Data. What does that mean for you? This article highlights how digital marketing needs you to survive, and what you can get in return.

Why Luxury Brands should use VR ?

This article will discuss about the use of VR to create customer’s experience during pandemic times when remote interactions are privilegied, throught the question “Why Luxury Brands should use VR ?”. Read out to find useful information on how you…

Influencers 101: Micro, macro or mega? Which one to pick?

The term ‘influencer’ is nothing new in the marketing world. Influencers can enhance your brand, product or service by showing it to your target group. Picking the right influencer for your cause can, however, become a bigger challenge than one…

Is User Generated Content The Future of Digital Marketing?

At the forefront of digital marketing is user-generated content and it is one of the most valuable tools a marketer can use due to its cost-effectiveness, trustworthiness and unique ability to stand out between countless advertisements online. There is a…

What Does a Successful Digital Marketing Firm Look Like?

This blog post will look at Ignite Visibility, a successful Digital Marketing firm. We’ll look at their operations, and try to get an understanding as to what makes them successful.

Does Instagram Encourage Impulse Buying?

Discover how companies cleverly use social media platforms, such as Instagram, in their digital marketing strategies to convince users to buy impulsively. Does Instagram encourage impulse buying? In short. Yes, it does. However, it is more complicated than that. Companies…