Is your website sustainable? (Looking at you Squarespace!)
Is your online business sustainable? (Looking at you Jeff Bezos!)
Evolution Of 4 Ps In Digital Marketing And Its Effects
The foundation of marketing has always been the Product, Place, Price and Promotion. But in the era of digital marketing, they have evolved. Let’s see how!
5 LinkedIn Digital Marketing Tips for Businesses
This article gives 5 Digital Marketing tips for businesses on LinkedIn. Continue reading to learn how your business can maximise its potential on the platform.
Shoppable TV: The Future of Television Advertising?
Everything you’ve seen so far in advertising is nothing compared to what the future of advertising, shopping, and e-commerce have in store for consumers. Digital advertisement never ceases to amaze us with new formats and possibilities. Increasingly, it seeks to…
Why Luxury Brands should use VR ?
This article will discuss about the use of VR to create customer’s experience during pandemic times when remote interactions are privilegied, throught the question “Why Luxury Brands should use VR ?”. Read out to find useful information on how you…
Does Instagram Encourage Impulse Buying?
Discover how companies cleverly use social media platforms, such as Instagram, in their digital marketing strategies to convince users to buy impulsively. Does Instagram encourage impulse buying? In short. Yes, it does. However, it is more complicated than that. Companies…
Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing
Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…
Does the Rise of Voice Search mean Text Search is Dead?
The rise of voice search is changing how we search for information online. But does this mean text search is now dead or can it still have a role to play?
Can Reddit Break the Stock Market?
How did a group of amateur investors on Reddit interfere with the stock market to cost Wall Street billions, and can it happen again?