Evolution Of 4 Ps In Digital Marketing And Its Effects
The foundation of marketing has always been the Product, Place, Price and Promotion. But in the era of digital marketing, they have evolved. Let’s see how!
Social Media – Tip of the Digital Marketing Iceberg
This article will describe how Social Media is just the tip of the Iceberg in Digital Marketing, and like a real iceberg the majority of Digital Marketing happens beneath the surface of Search Engines.
Google’s Secret Recipe for Search Market Domination
In 1996 , Larry Page and Sergey Brin were working on the mathematical properties of the initial Google ranking system. What did they discover? PageRank (PR)
Top Tips for Digital Accessibility
Looking to make your content more accessible? Digital accessibility is founded on the idea that everyone should have equal access to the same information. Find out how to create accessible captions, images, and hashtags using the correct formats here. According…
5 Digital Marketing Tips for a Small Business in Covid-19
Small businesses had to go virtual to reach consumers from home during the pandemic. Here are five steps for small business to utilise digital marketing. 1. Develop a clear digital marketing strategy catered to your small business Before jumping straight…
Adapting SEO for Voice Search
This blog post discusses the rise of voice searches and provides three essential tips you can use to capture this trend.
How to Respond When a Pandemic Threatens Your Brand Identity
The pandemic has changed all of our lives in many ways. Additionally it has landed some famous brands in a bit of an identity crisis. Read on to find out more.
3 Crucial Tips to Make Your Blog Post Stand Out
Learn how to make your blog post stand out from the rest of the pack with this guide to improving your blog post and its visibility.
Irish companies winning digital
In spite of the pandemic, three Irish businesses are expertly using their digital platforms to build their brand and connect with customers from a distance.