Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Month: March 2019

Protecting Your Business From Data Breaches

[vc_row][vc_column][vc_column_text]The number of data breaches divulged to the DPC (Data Protection Commission) soared by over 70% in 2018 with the introduction of the new data protection rules across Europe. In total, the DPC was notified of 4,740 breaches during 2018,…

Using Predictive Analytics To Forecast Business Performance

[vc_row][vc_column][vc_column_text] What is Predictive Analytics? Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it. This is due to the fact that predictive analytics isn’t just a method of leveraging customer data to launch targeted communications…