Digital Marketing Blog

Latest Trends in the Field of Digital Marketing


How to Link Google AdWords, Analytics and Webmaster Tools

Why do this? It allows for the sharing of data between Google AdWords, Google Analytics & Google Webmaster Tools Allows Google AdWords Data to be viewed and integrated with Google Analytics Allows Certain Webmaster Tools Keyword and Impression Data to…

Display Advertising – Attribution and Conversion

UCD Smurfit Seminar Series – Display Advertising by Eamonn O Raghallaigh This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with Google who discussed display advertising…