Microsoft Advertising Announces New Features and Tools at 2021 Elevate Summit
At the 2021 Elevate Summit, Microsoft Advertising announced a slate of new features and updates to be made available to digital marketers using their platforms.
Does the Rise of Voice Search mean Text Search is Dead?
The rise of voice search is changing how we search for information online. But does this mean text search is now dead or can it still have a role to play?
Digital Marketing In 2018 And The Trends Shaping It
Digital marketing evolved tremendously in 2017. Now, with technological advancements and evolved online habits of the modern “Netizen”, marketers will need to look out for trends that affect their initiatives and will soon realise that mobile as a platform cannot…
Battle Of The Brands – AdWords' New Features
Holiday shopping period has arrived and so begins the battle of the brands. Thousands of brands have started investing in PPC advertising to promote their brand, product and sale. With limited space on a screen, advertisers are already using vigorous bid…