Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Search Engine Marketing

Microsoft Advertising Announces New Features and Tools at 2021 Elevate Summit

At the 2021 Elevate Summit, Microsoft Advertising announced a slate of new features and updates to be made available to digital marketers using their platforms.

Google’s Secret Recipe for Search Market Domination

In 1996 , Larry Page and Sergey Brin were working on the mathematical properties of the initial Google ranking system. What did they discover? PageRank (PR)

Does the Rise of Voice Search mean Text Search is Dead?

The rise of voice search is changing how we search for information online. But does this mean text search is now dead or can it still have a role to play?

Adapting SEO for Voice Search

This blog post discusses the rise of voice searches and provides three essential tips you can use to capture this trend.

Digital Marketing as a Tool for Promoting Tourist Destinations

The tourism industry is one of the most lucrative in the world. After the impact of the COVID-19 pandemic on the number of visitors in tourist sites and establishments in 2020, it is in the interest of hoteliers, tourist offices,…

The Underestimated Power Of Organic Reach

The decline of organic reach has been evident over the past few years due to content overload, shortened attention spans, and the creation of algorithms to curate a user experience. It appears that search engines and social media are both the creators and the destroyers of organic reach. The true power of organic reach is being grossly underestimated, which will be detailed throughout the article.