At the 2021 Elevate Summit, Microsoft Advertising announced a slate of new features and updates to be made available to digital marketers using their platforms.
In 1996 , Larry Page and Sergey Brin were working on the mathematical properties of the initial Google ranking system. What did they discover? PageRank (PR)
The rise of voice search is changing how we search for information online. But does this mean text search is now dead or can it still have a role to play?
The tourism industry is one of the most lucrative in the world. After the impact of the COVID-19 pandemic on the number of visitors in tourist sites and establishments in 2020, it is in the interest of hoteliers, tourist offices,…
The decline of organic reach has been evident over the past few years due to content overload, shortened attention spans, and the creation of algorithms to curate a user experience. It appears that search engines and social media are both the creators and the destroyers of organic reach. The true power of organic reach is being grossly underestimated, which will be detailed throughout the article.