A 280-character tweet has become a political megaphone for President’s, Prime Ministers, and political elites. But with the power to change the news and shape public perceptions, has social media gone too far? This article explores the influence of paid political advertisements, politicians on social media, and the rise of new extremist platforms. Read on to find out more!
A brief overview of political actors’ use of digital advertising to promote their messages and what the EU has done to try to prevent abusive practices.
Digital Marketing has revolutionised the marketing landscape. Its application in political campaigns however, raises concerns. Read on to understand how Digital Marketing techniques can compromise a Democracy.