Digital Marketing Blog

Latest Trends in the Field of Digital Marketing


How Gaming Companies Use Marketing to Make You Pay For F2P Games

Free to play aka F2P Games are a seemingly benevolent endeavour by gaming companies to provide a fun gaming experience at no cost. However, this might not be as it seems, as companies have been quick to monetize this new…

Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing

Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…

Influencer Marketing; the Good, the Bad, and the Ugly

This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…

Augment your Marketing: A Guide to Augmented Reality (AR)

If Augmented Reality (AR) is not part of your digital marketing strategy then you’re doing it wrong! Read on to learn how it can help your business marketing.

The digital marketing market today

Digital marketing is a market estimated to be worth 11 billion euros in 2020, growing by almost 20% in 2018. This growth is expected to continue in 2021.