Digital Marketing Blog

Latest Trends in the Field of Digital Marketing


Why Your Business Should Use Buyer Personas

Find out why your business should use Buyer Personas to supercharge its digital marketing strategy and intensively ‘customerise’ its digital content.

Influencer Marketing: 5 Top Tips to Influence Success

Digital Marketers must carefully choose the right influencer for their brand. Read on to optimize your share of the $13.8 billion lucrative Influencer Marketing industry.

Branding on Instagram: Tips on Creating Stand-Out Aesthetics

If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.

Silence, Brand! Branding on Twitter

This article examines how companies use Social Media, namely Twitter, to generate interest using humour or attempting to tap into online meme culture.

The New Consumer-Centric Branding Paradigm

By Eamonn O Raghallaigh Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in product-based branding, to the communication of concepts and ideas in the…