Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Mobile marketing

How Gaming Companies Use Marketing to Make You Pay For F2P Games

Free to play aka F2P Games are a seemingly benevolent endeavour by gaming companies to provide a fun gaming experience at no cost. However, this might not be as it seems, as companies have been quick to monetize this new…

Why Luxury Brands should use VR ?

This article will discuss about the use of VR to create customer’s experience during pandemic times when remote interactions are privilegied, throught the question “Why Luxury Brands should use VR ?”. Read out to find useful information on how you…

Does Instagram Encourage Impulse Buying?

Discover how companies cleverly use social media platforms, such as Instagram, in their digital marketing strategies to convince users to buy impulsively. Does Instagram encourage impulse buying? In short. Yes, it does. However, it is more complicated than that. Companies…

Hottest trends: Snackable content

The biggest trend of 2021 will be the rise of “snackable content”. This blog provides an overview and explains how to make it work for your business.

Instagram Competitions: How to Guarantee Success

Looking to run a successful Instagram competition? Learn how to create an effective Instagram giveaway that will grow your Insta following, connect with users and raise brand awareness. What to do before posting: 1. Choose The Prize This is a…

Why To Include TikTok In Your Digital Marketing Strategy

TikTok is now one of the social media giants, but what benefit is it to businesses? Read on to learn why to include TikTok in your digital marketing strategy.

Short-Form Video: What is it, and how can businesses use it?

Short-form video content has the potential to capture the modern consumer’s attention like no other form of content marketing has done before. Read on to find out more about short-form videos and how businesses can utilise them to increase engagement and drive brand loyalty in your consumers.

The New Zero-Dollar Marketing Strategy?

This article will look at the role of the entrepreneur in a firms digital marketing strategy, forming multi-million dollar companies with a $0 marketing budget.

The Importance of Micro-Moments in Digital Marketing

This article will highlight the importance of micro-moments for all digital marketing strategies. Read on to learn more about these monumental moments.