Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Data Privacy

The Dark Side of Surveillance Capitalism

Big Data has revolutionised marketing, pervading every aspect of our lives, sometimes detrimentally. Read on to discover the dangers of surveillance capitalism.

Disrupting the Digital Marketing Industry, Google’s Ban of 3rd Party Cookies

This article will explain the planned change by Google to its browser and ad networks. What does this change mean for the user? How will my online behaviour be tracked and targeted in the future?

Is Social Media a Threat to Political Integrity?

A 280-character tweet has become a political megaphone for President’s, Prime Ministers, and political elites. But with the power to change the news and shape public perceptions, has social media gone too far? This article explores the influence of paid political advertisements, politicians on social media, and the rise of new extremist platforms. Read on to find out more!