Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Display advertising

Microsoft Advertising Announces New Features and Tools at 2021 Elevate Summit

At the 2021 Elevate Summit, Microsoft Advertising announced a slate of new features and updates to be made available to digital marketers using their platforms.

Why Luxury Brands should use VR ?

This article will discuss about the use of VR to create customer’s experience during pandemic times when remote interactions are privilegied, throught the question “Why Luxury Brands should use VR ?”. Read out to find useful information on how you…

Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing

Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…

Video Marketing: Changing the Digital Marketing Landscape

Research shows that Video has become a powerhouse of the digital world in recent years. This article will provide the reader with an explanation as to what video marketing is and the true value it has. What is Video Marketing?…

3 Essential Tips for an Effective Ad Retargeting Campaign

This article will provide digital marketers with critical knowledge on effective ad retargeting and 3 essential tips to include when designing your remarketing campaign. Read on to learn about a key component of your digital marketing strategy.

Alibaba’s Future in Digital Marketing with Rising Regulations

An article on the future of digital marketing trends in the context of Alibaba.

What Digital Marketers Can Learn From The Chrome Ad-Block

Google Chrome Ad-block Update Google has introduced a significant update to Chrome with the latest version. Launched on February 15, 2018, the latest version of Google Chrome (the world’s most popular web browser) comes with built-in features that block certain…

Battle Of The Brands – AdWords' New Features

Holiday shopping period has arrived and so begins the battle of the brands. Thousands of brands have started investing in PPC advertising to promote their brand, product and sale. With limited space on a screen, advertisers are already using vigorous bid…

Display Advertising – Attribution and Conversion

UCD Smurfit Seminar Series – Display Advertising by Eamonn O Raghallaigh This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with Google who discussed display advertising…