Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Eamonn O'Raghallaigh

10 Essential Tips For Succeeding In Your Digital Marketing Class Assignments

This article will provide students with some essential tips for succeeding in their digital marketing and content marketing class assignments. Read on to learn about the core techniques for passing with ease.

The Digital Marketers Guide to Self Isolation

If you are one of the many employees or digital consultants who are self-isolating or working from home at the moment, here are some tips on how you should be spending that extra time you find you are having through…

The Rise of the Chatbot

When was the last time you chatted online with a customer service agent? Maybe you were complaining about receiving the wrong item in your order on Amazon or looking for assistance on a company’s Facebook page. It’s highly possible that…

Augmented Reality: Future Trend or Passing Gimmick?

Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual revenues of over $100 million are now leveraging AR or VR technology for marketing. While in…

The Ultimate Digital Marketing Glossary of Terms

  Digital Marketing can sometimes be a daunting area to do business in no matter what level of expertise you hold as the field is constantly shifting and the terms and lingo used by those in the know are constantly…

Improve Your Local SEO Ranking Using Google My Business

Google My Business is a free tool from Google that helps business owners manage their online presence across the search engine and offers great impact for brands seeking local exposure. Nowadays, many customers prefer to search for products online and…

Optimising your website for audio search

With voice search gaining in popularity, it is vital for businesses to adapt to the changing digital landscape. Voice search improves user experience as it is faster and more convenient and provides more accurate results. This means that if your…

Optimising your Online Funnel for Maximum Conversions

  Need help generating leads? Read on to learn more about the importance of keeping your business funnel flowing with a constant stream of leads.   Maximising your conversion funnel requires constant tinkering to determine what works for your business…

Protecting Your Business From Data Breaches

[vc_row][vc_column][vc_column_text]The number of data breaches divulged to the DPC (Data Protection Commission) soared by over 70% in 2018 with the introduction of the new data protection rules across Europe. In total, the DPC was notified of 4,740 breaches during 2018,…