Using Predictive Analytics To Forecast Business Performance
[vc_row][vc_column][vc_column_text] What is Predictive Analytics? Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it. This is due to the fact that predictive analytics isn’t just a method of leveraging customer data to launch targeted communications…
What's New In Google Search Console
After months of hinting and speculation, Google has finally pulled the improved and overhauled search console from beta to live status. With that update comes a few new tools and some old tools moved to the new interface. Google seems…
Google Analytics and GDPR Compliance
On 25th May 2018, GDPR came into effect across the EU. If your company takes data privacy seriously and is using Google Analytics at the very least to improve and optimise your advertising and outreach initiatives, you should be taking…
What Digital Marketers Can Learn From The Chrome Ad-Block
Google Chrome Ad-block Update Google has introduced a significant update to Chrome with the latest version. Launched on February 15, 2018, the latest version of Google Chrome (the world’s most popular web browser) comes with built-in features that block certain…
Digital Marketing In 2018 And The Trends Shaping It
Digital marketing evolved tremendously in 2017. Now, with technological advancements and evolved online habits of the modern “Netizen”, marketers will need to look out for trends that affect their initiatives and will soon realise that mobile as a platform cannot…
The Use of Social Media in the Recruitment Sector in Ireland
Since late 2007, the term Web 2.0 has pervasively invaded strategic direction in marketing, information systems, recruitment and customer services in the business world. It is heralded as a powerful medium which will make the online experience for many richer,…
Battle Of The Brands – AdWords' New Features
Holiday shopping period has arrived and so begins the battle of the brands. Thousands of brands have started investing in PPC advertising to promote their brand, product and sale. With limited space on a screen, advertisers are already using vigorous bid…
Twitter – 280 Character Experiment
On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…
Cybersecurity Update – Google Makes HTTPS Mandatory
The New Cybersecurity Update There is a good chance, beginning in October 2017, visitors to your website might see it being flagged as an unsafe environment. On April 27, 2017, Google released an official statement declaring that any and all…
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