Are you aware of the techniques that neuromarketers use to win your vote? Keep reading to learn about the tools and implications of psychometric profiling in the new world of Big Data.
The foundation of marketing has always been the Product, Place, Price and Promotion. But in the era of digital marketing, they have evolved. Let’s see how!
This article will allow people to understand how digital micro-targeting tactics affect the public, in both a positive and negative manner. Read on to learn about how micro-targeting affects you. What is Micro-targeting? The basic principles of marketing have remained…
In 1996 , Larry Page and Sergey Brin were working on the mathematical properties of the initial Google ranking system. What did they discover? PageRank (PR)
Why do you restrict the growth potential for your marketing campaigns? A possible explanation could be you don’t know about modern marketing tools. Understand AI – read below.
This article will explain why machine-learning within AI needs more human input and how digital marketers can ensure algorithmic bias does not destroy marketing efforts.