Are you aware of the techniques that neuromarketers use to win your vote? Keep reading to learn about the tools and implications of psychometric profiling in the new world of Big Data.
Why do you restrict the growth potential for your marketing campaigns? A possible explanation could be you don’t know about modern marketing tools. Understand AI – read below.
A 280-character tweet has become a political megaphone for President’s, Prime Ministers, and political elites. But with the power to change the news and shape public perceptions, has social media gone too far? This article explores the influence of paid political advertisements, politicians on social media, and the rise of new extremist platforms. Read on to find out more!
A brief overview of political actors’ use of digital advertising to promote their messages and what the EU has done to try to prevent abusive practices.
Big Data for Marketers – How your Decision Making Process is Changing by Eamonn O Raghallaigh ‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in some quarters, excitement in…