The Rise of the Chatbot
When was the last time you chatted online with a customer service agent? Maybe you were complaining about receiving the wrong item in your order on Amazon or looking for assistance on a company’s Facebook page. It’s highly possible that…
Augmented Reality: Future Trend or Passing Gimmick?
Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual revenues of over $100 million are now leveraging AR or VR technology for marketing. While in…
The Ultimate Digital Marketing Glossary of Terms
Digital Marketing can sometimes be a daunting area to do business in no matter what level of expertise you hold as the field is constantly shifting and the terms and lingo used by those in the know are constantly…
Improve Your Local SEO Ranking Using Google My Business
Google My Business is a free tool from Google that helps business owners manage their online presence across the search engine and offers great impact for brands seeking local exposure. Nowadays, many customers prefer to search for products online and…
Optimising your website for audio search
With voice search gaining in popularity, it is vital for businesses to adapt to the changing digital landscape. Voice search improves user experience as it is faster and more convenient and provides more accurate results. This means that if your…
Optimising your Online Funnel for Maximum Conversions
Need help generating leads? Read on to learn more about the importance of keeping your business funnel flowing with a constant stream of leads. Maximising your conversion funnel requires constant tinkering to determine what works for your business…
Protecting Your Business From Data Breaches
[vc_row][vc_column][vc_column_text]The number of data breaches divulged to the DPC (Data Protection Commission) soared by over 70% in 2018 with the introduction of the new data protection rules across Europe. In total, the DPC was notified of 4,740 breaches during 2018,…
Using Predictive Analytics To Forecast Business Performance
[vc_row][vc_column][vc_column_text] What is Predictive Analytics? Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it. This is due to the fact that predictive analytics isn’t just a method of leveraging customer data to launch targeted communications…
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