Using Predictive Analytics To Forecast Business Performance
[vc_row][vc_column][vc_column_text] What is Predictive Analytics? Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it. This is due to the fact that predictive analytics isn’t just a method of leveraging customer data to launch targeted communications…
Google Analytics and GDPR Compliance
On 25th May 2018, GDPR came into effect across the EU. If your company takes data privacy seriously and is using Google Analytics at the very least to improve and optimise your advertising and outreach initiatives, you should be taking…
What Digital Marketers Can Learn From The Chrome Ad-Block
Google Chrome Ad-block Update Google has introduced a significant update to Chrome with the latest version. Launched on February 15, 2018, the latest version of Google Chrome (the world’s most popular web browser) comes with built-in features that block certain…
Digital Marketing In 2018 And The Trends Shaping It
Digital marketing evolved tremendously in 2017. Now, with technological advancements and evolved online habits of the modern “Netizen”, marketers will need to look out for trends that affect their initiatives and will soon realise that mobile as a platform cannot…
Battle Of The Brands – AdWords' New Features
Holiday shopping period has arrived and so begins the battle of the brands. Thousands of brands have started investing in PPC advertising to promote their brand, product and sale. With limited space on a screen, advertisers are already using vigorous bid…
Twitter – 280 Character Experiment
On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…
Custom Campaign Tagging in Google Analytics
Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose of tagging is to standardise…
Security Issues in E-Commerce – Part 2
by Eamonn O’Raghallaigh …continues from Part 1. Technical Attacks Technical attacks are one of the most challenging types of security compromise an e-commerce provider must face. Perpetrators of technical attacks, and in particular Denial-of-Service attacks, typically target sites or services…
How to Run Successful Facebook Campaigns – Engagement versus Likes
Finding new ways to retain consumer love… In the ‘like economy’ UCD Smurfit Seminar Series – Hubert Grealish by Eamonn O Raghallaigh Hubert Grealish, a skilled international media and communication specialist and former global head of brand communications with Diageo…
Recent Comments