5 of the Worst Marketing Campaigns of All Time

Digital marketing is booming and has become essential to promote its products and its brand. However, it is important to target your consumers and their expectations, otherwise the objectives set will not be achieved.

A good way to avoid mistakes is to learn from the mistakes of others. This article will look at 5 big marketing mistakes made by big brands

Digital Marketing for Fintechs

As fintech companies have surged in popularity in recent years, learning how to correctly market themselves to customers will be the key to future growth.

Hottest trends: Snackable content

The biggest trend of 2021 will be the rise of “snackable content”. This blog provides an overview and explains how to make it work for your business.

How Singapore Leverages Chatbots During the Pandemic

Singapore’s Chat for Biz shows that adaptations of traditional chatbots can help businesses recover from losses incurred during the pandemic.

Influencer Marketing; the Good, the Bad, and the Ugly

This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…

The Future of Digital Marketing in a Cookie-Less World

In the wake of data privacy regulations, the slow death of the cookie begins. Read on for insights into what digital marketers need to know and what they can expect in a post cookie world.

5 Digital Marketing Tips for a Small Business in Covid-19

Small businesses had to go virtual to reach consumers from home during the pandemic. Here are five steps for small business to utilise digital marketing. 1. Develop a clear digital marketing strategy catered to your small business Before jumping straight…

How Internet Generates and Fights Against Pollution

This article provides insights regarding the issue of the invisible pollution generated by new technologies, and offers solutions for individuals to reduce their online impact on the environment.

Expectations and Teaser Marketing

When launching a new product or service to the market, using Teaser Marketing is a strategy that is gaining popularity. Read on to discover how to create this.