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Can Reddit Break the Stock Market?

How did a group of amateur investors on Reddit interfere with the stock market to cost Wall Street billions, and can it happen again?

Influencer Marketing; the Good, the Bad, and the Ugly

This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…

5 Digital Marketing Tips for a Small Business in Covid-19

Small businesses had to go virtual to reach consumers from home during the pandemic. Here are five steps for small business to utilise digital marketing. 1. Develop a clear digital marketing strategy catered to your small business Before jumping straight…

Grow Your Business On TikTok: 6 Key Steps To Go Viral.

Digital Marketing is essential to boost your business. Below are six steps to build an audience and grow your business on Tiktok.

Instagram Competitions: How to Guarantee Success

Looking to run a successful Instagram competition? Learn how to create an effective Instagram giveaway that will grow your Insta following, connect with users and raise brand awareness. What to do before posting: 1. Choose The Prize This is a…

Using Canva for Social Media Marketing: A Beginner’s Guide

Are you interested in growing brand awareness or stepping up your businesses Social Media Strategy? Here is a beginner’s guide to designing on Canva.

Instagram Influencers: Their Positive and Negative Impact

This article provides information on Instagram Influencers and their negative and positive effects on mental health, overconsumption and raising awareness.

How Digital Marketing Changed Consumer Behaviour Forever

Calling all digital marketers! Find out how digital marketing has revolutionised consumer behaviour and learn 3 easy steps for effective digital marketing.

Branding on Instagram: Tips on Creating Stand-Out Aesthetics

If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.