Influencers 101: Micro, macro or mega? Which one to pick?
The term ‘influencer’ is nothing new in the marketing world. Influencers can enhance your brand, product or service by showing it to your target group. Picking the right influencer for your cause can, however, become a bigger challenge than one…
Is User Generated Content The Future of Digital Marketing?
At the forefront of digital marketing is user-generated content and it is one of the most valuable tools a marketer can use due to its cost-effectiveness, trustworthiness and unique ability to stand out between countless advertisements online. There is a…
5 Tips To Keep Your Business Social Media Active In Lockdown
Struggling to keep your business social media account active during lockdown? Read on for key insights on engaging and growing your audience.
Top Tips for Digital Accessibility
Looking to make your content more accessible? Digital accessibility is founded on the idea that everyone should have equal access to the same information. Find out how to create accessible captions, images, and hashtags using the correct formats here. According…
4 Reasons to adopt Influencer Marketing
You don’t understand why influencer marketing is now everywhere or don’t see its value? This article provides the four main benefits of this new digital marketing strategy. In the last past few years, influencer marketing emerged on every social media….
Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing
Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…
Digital Marketing for Fintechs
As fintech companies have surged in popularity in recent years, learning how to correctly market themselves to customers will be the key to future growth.
6 Essential Steps for Crafting a Winning Social Media Content Strategy
Want to cut through the noise on social media? Read on to discover six essential steps for crafting a social content strategy that will allow you to build a loyal fanbase and turn followers into customers.
5 Digital Marketing Tips for your small business to win Google’s Zero Moment of Truth game
80 per cent of today’s shoppers do online research before buying the product. Is your Digital Marketing presence fit for that challenge? 5 steps on how to stand out – or lose badly if you don’t!
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