You don’t need to have a huge following on TikTok to go viral, anyone can – even you! Digital Marketing is essential to boost your business. Below are six steps to build an audience and grow your business on Tiktok. 

1. Learn how TikTok Works 

So, first, we need to understand how it works. TikTok is unlike other forms of social media marketing – Instagram, Twitter and Facebook. Most of users ‘ time spent on TikTok is on the “For You” page. It allows users to explore countless content tailored to their interests. TikTok uses algorithms to gather video content that aligns with previous content engagement. Learning how these algorithm works are key when developing viral content for your small business. The main aim – get on the “For You” page!

2. Target your Audience 

It is key when creating content to target the right audience for your business. TikTok is known for its young audience, with many users in the Gen Z and millennial category.

62 percent of TikTok users are aged between 10 and 29

(Statista, 2020)

Content creation should be aligned with your target audience’s interests and therefore sync with their “For You” page. Once a following starts to build and user engagement increases TikToK should boost your post, encouraging further growth. Staying aligned with your businesses target audience is key to building an authentic audience.

3. Engage with Your Audience 

Gen Z and millennials are known for being “constantly on”, wanting a steady stream of entertainment 24/7. It is important to have a relationship with your audience, this will help engagement. To do this, you will need to have a personality behind the page. Do this by staying active on the page, going “live” and reply to comments through video. This personal relationship will help build a loyal and authentic audience. 

4. Be Unique but also Similar 

Being different and creating unique content is important when it comes to reaching that all important “For You” page. However, it is important to remember that TikTok content is also trend driven. So, if one video goes viral, people engage and then similar content goes viral. It is key to integrate viral trends into your content strategy but also have your own spin that aligns with your target audience. 

5. Don’t forget about Hashtags (and music!)

Hashtags are key when it comes to being discoverable on TikTok. When creating content see what hashtags are trending at that time. Syncing these gives a higher probability of being boosted by TikTok.

This can also be applied to music, research what songs are popular on TikTok at the time and use these. 

6. Consistency 

Being Consistent is probably the most important step to building your business on social media, be it, Facebook, Instagram or Twitter. Generating consistent content will encourage long-term growth. Striving for 3-5 times a week will help build traction over time. As the saying goes – content is king.