Content marketing is in right now and this article will inform you of the importance of using it to the advantage of your brand! Need tips on how to do it successfully? Continue reading for insights into the power of quality content.

Consumers have grown numb to the soulless, money hungry large companies constantly pushing new products through the use of high-budget advertisements and marketing campaigns. The emergence of the digital age has enhanced every walk of life, every section of society and every aspect of business. Content marketing can be the tool to enhance your consumer reach if implemented into the marketing plan of your business

The Content Marketing Concept.

Consumers want relatability, they want to understand the why behind the product. A key tool in creating a relationship in consumers’ minds towards your brand or product is through content marketing. Forbes outline content marketing as:

“a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience”.

Content Marketing Institute.

Constant publishing of content is crucial for your business attempts in forming a strong relationship with your consumer. Similarly, continuous streams of content will enhance the customer loyalty aspect of marketing. Content marketing takes the form of blog posts, podcasts, YouTube videos amongst many others in this era of multimedia saturation and it is time for all marketeers to sit up and take note of the power content marketing can hold.

Content marketing retains the ability to increase the organic reach of a marketing campaign and raise awareness about products. This can be done in a natural way that adds value for the consumer deciding between your brand and competitors. Content marketing allows a brand to ingrain themselves in the minds of consumers. There is an ever-rising desire for high-quality content and brands must use this as an advantage.

The Manscaped Method

Still questioning the power of content marketing and what it can do for your brand? How about a practical example to solidify the concept in your mind. The male grooming startup Manscaped provides the template for brands to follow in the space of content marketing. They create humorous, informative content in the form of video advertisements and YouTube content. This propels them towards mass groups of their target audience enabling the brand to develop.

Manscaped’s YouTube channel shows just how effective quality content can be in reaching larger audiences. The home of their visual content, has amassed over 152 million views. Additionally, multiple individual videos on the channel reaching over 10 million potential consumers. Is it likely that no matter what content a brand posts they will achieve similar results ? No. However, the principles remain the same. Manscaped focus on producing content that is well-produced, well-scripted and highly likely to go viral in this era of instant sharing of media.

Applying similar tactics to the marketing campaign of your brand could see you achieve rapid, organic growth. This broad reach is no longer easily achieved through traditional marketing means. To conclude, content marketing is clearly trendy in the modern business world. If applied to your marketing plan correctly, your business can trend in the right direction too!