Research shows that Video has become a powerhouse of the digital world in recent years. This article will provide the reader with an explanation as to what video marketing is and the true value it has.

What is Video Marketing?

Video marketing refers to the use of video to market or promote your brand or offering on digital channels.

Technology has transformed the Marketing world, In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using video marketing. So, in today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want. In addition, videos communicate messages better as will be discussed further on in the articles

“More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.” – Vern Marker

Video Marketing by the numbers

If you don’t believe me, all you have to do is look at the facts and figures. Some of the most impressive stats include:

• 64% of customers are more likely to buy a product online after watching a video about it.
• Additionally, a third of all the time people spend online is dedicated to watching videos.
• Adding a video to marketing emails can boost click-through rates by 200-300%.

Consequently, with all of this taken into consideration it’s easy to see that video marketing is a powerful tool. However, these are not the only benefits of video marketing.

5 reasons Video Marketing is valuable

1. Boosts engagement

Firstly, in this fast pace world we live in today, it is getting harder and harder to get peoples attention. However, video can bring a new, exciting dimension to a product/service’s attraction. Videos can help create a compelling and memorable story that can educate and engage a target audience. Videos can grab audiences attention better than simple text-based or audio marketing and they can keep audiences interested for longer.

2. Video content promotes brand recall

Secondly, According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory. This means it’s easier for many users to remember than text-based content. What’s more, is that if a customer sees a video they like, they tend to share it with other people via social media or word of mouth. Therefore, video marketing is like Corona virus. It spreads like wildfire!

“Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.” – Katie Freiling

3. Video content performs well on all devices

Moreover, in today’s world it is not uncommon for each person to have several devices to socialize, communicate and work on. The average college student has at least a smart phone and laptop computer.

For businesses, if content does not display or perform well on any given device, the traffic into their website decreases significantly.

Fortunately, video content is fit for consumption on all devices, which expands the video’s reach and makes it more user-friendly and consumer-focused.

4. Video content can boost a site’s SEO

65% of business decision-makers visit a marketers website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: For example, HubSpot reports that 39% of a business decision-makers contact a vendor after viewing a branded video. See “Improving your local SEO” for other tips and tricks for improving you sites SEO.

5. Videos want to go viral

Finally, as mentioned previously, people like sharing videos. In fact, it is estimated that 92% of people who consume mobile videos share them with other people. Unsurprisingly, this is much higher than the share rate of many other types of content. Therefore, video marketing can be of huge importance for business who are looking to expand their brand reach and consumer engagement. Videos can be easily shred through Facebook, Instagram and Twitter. See “Facebook Business page: 4 Essential tips for setting up” for tips on how to successfully set up a Facebook business page.

Get your cameras out!

To conclude, if that hasn’t convinced you, I don’t think anything will. Evidently, It is clear to see that video has a huge role to play in the marketing and advertising landscape. Furthermore, with more and more platforms focusing on video advertising like YouTube, Instagram and now Tik Tok, the sky seems to be the limit for video marketing. My advise. If you want to get your brand name out there, buy a decent video and start recording good, engaging content. For tips on how to do this see 5 Secrets of Super Successful Video Marketing.

References

Bowman, M., 2017. Council Post: Video Marketing: The Future Of Content Marketing. [online] Forbes. Available at: <https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/?sh=293968de6b53> [Accessed 6 April 2021].

DMI, 2021. 5 Secrets of Super Successful Video Marketing | DMI. [online] Digital Marketing Institute. Available at: <https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing> [Accessed 6 April 2021].

YUM YUM, 2020. Video Marketing Strategy: Complete Guide for 2020 | Yum Yum Videos. [online] Yum Yum Videos. Available at: <https://www.yumyumvideos.com/video-marketing-strategy-ultimate-guide/> [Accessed 6 April 2021].