Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing

Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…

How to Successfully Use Storytelling to Grow Your SME

Would you like to grow your SME while creating meaningful connections with your customers? Then look no further! Storytelling is the perfect tool for you.

“Women belong in the kitchen.” Burger King’s guerrilla tactic

“Women belong in the kitchen.” Though, tweeted with good intentions, Burger King’s guerilla campaign failed horribly. Now it is time to learn from their mistakes.

Championing LGBTQ+ Digital Marketing: 4 Essential Questions

This article outlines four key questions brands should answer when launching an LGBTQ+ digital marketing campaign this World Pride Month. Read to learn more

5 of the Worst Marketing Campaigns of All Time

Digital marketing is booming and has become essential to promote its products and its brand. However, it is important to target your consumers and their expectations, otherwise the objectives set will not be achieved.

A good way to avoid mistakes is to learn from the mistakes of others. This article will look at 5 big marketing mistakes made by big brands

Why Your Business Should Use Buyer Personas

Find out why your business should use Buyer Personas to supercharge its digital marketing strategy and intensively ‘customerise’ its digital content.

The AI Paradox: Why Machine-Learning Needs More Humanity

This article will explain why machine-learning within AI needs more human input and how digital marketers can ensure algorithmic bias does not destroy marketing efforts.

The Dark Side of Surveillance Capitalism

Big Data has revolutionised marketing, pervading every aspect of our lives, sometimes detrimentally. Read on to discover the dangers of surveillance capitalism.

Digital Marketing for Fintechs

As fintech companies have surged in popularity in recent years, learning how to correctly market themselves to customers will be the key to future growth.