How to Run Successful Facebook Campaigns – Engagement versus Likes
Finding new ways to retain consumer love… In the ‘like economy’ UCD Smurfit Seminar Series – Hubert Grealish by Eamonn O Raghallaigh Hubert Grealish, a skilled international media and communication specialist and former global head of brand communications with Diageo…
Big Data for Marketers – How your Decision Making Process is Changing
Big Data for Marketers – How your Decision Making Process is Changing by Eamonn O Raghallaigh ‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in some quarters, excitement in…
Security Issues in E-Commerce
[vc_row][vc_column][vc_column_text]by Eamonn O’Raghallaigh E-Commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent, other computer networks. It is generally regarded as the sales and commercial function…
Display Advertising – Attribution and Conversion
UCD Smurfit Seminar Series – Display Advertising by Eamonn O Raghallaigh This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with Google who discussed display advertising…
Six Simple Ways to Google Plus your Business
Google+ potentially represents a major shakeup in SEO, digital and social media marketing. So what is all the hype about? How can Google Plus help your business? The fact is that Google+ is heavily integrated with the rest of the…
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