The biggest trend of 2021 will be the rise of “snackable content”. This blog provides an overview and explains how to make it work for your business.

1. An overview of snackable content for your business

Snackable content is easy to digest, snappy and most often consumed passively on social media platforms.

Generally speaking, Snackable content can be easy to create compared to traditional content however, it requires consistent daily effort to be effective.

“Snackable content is short, sweet and filling content that satisfies consumers cravings for instant gratification.”

Generally speaking, the large growth of mobile users is fueling the growth of snackable content. This is especially true for B2C, whilst B2B will continue with detailed content such as Linkedin posts and Slide share.

The great thing is that you can take detailed content and cut it down into snackable material. 

2. How to make snackable content work for you

It goes without saying, it is important for you to define Snackable content within the context of your marketing plan.

In particular, humanise your content and bring it down to your target audience’s level.

As an illustration, take a look at Ryanair’s Tiktok page, they understand the nature of the app and its demographics. In doing so, they break down the corporate image people may have of them by bringing the content to a level every person can understand.

It goes without saying, they stay on top of the trends and the result is people relate and interact with their funny videos.

Examples of snackable content

• Short video content
• Instagram infographics
• Quotes
• Memes
• Interactive surveys

3. How to use video content

Back in 2016, Mark Zuckerburg said that video was going to become the main way in which info is consumed online, alas, he was not wrong!

When it comes to snackable content, the bulk of it will be in the form of short videos. For example, news shows segment their full programmes into smaller subtopics and post them on Youtube. Indeed, people do not often have time to watch a full programme. Overall, attention spans are going down which correlates to the rise of short videos.

Post regularly and engage with viewers. Snackable content is by nature sharable. Hence, participate in the current trends to remain relevant and do not be afraid to take some risks. Shock viewers and don’t be afraid to challenge the status quo.

4. How to use Infographics for snackable content

A great variation is the use of images that convey short and snappy messages. Ideally, this type of content is much more digestible than plain text and engages a much wider audience.

All you need to make infographics is an imaging editing tool, a creative idea and online channels of distribution.

The value of an infographic is the ability to summarise a hard problem. In doing so, the audience is able to understand concepts in simple terms.

A subset of infographics includes memes: an image with some short text over it. These are very popular on certain comedic pages and engage a specific audience. Getting memes right can present a great chance because they are highly sharable.

Key points to remember

Remember, there are many other marketing tactics. These tactics can include using influencer marketing on social media or by using SEO optimization on your website. There are several other digital marketing channels to use, just make sure you pick the one which suits your goals!

To finish, the future of digital marketing is uncertain. All things considered, it is a landscape that is always evolving and where there are no guarantees.