4 Reasons to adopt Influencer Marketing

You don’t understand why influencer marketing is now everywhere or don’t see its value? This article provides the four main benefits of this new digital marketing strategy. In the last past few years, influencer marketing emerged on every social media….

How To Use UX Design To Improve Your Digital Marketing Strategy

Have you ever wondered what UX Design is? UX Design has become indispensable in the digital marketing world. Read on to discover how to use it for your success.

Artificial Intelligence (AI) Improves Marketing Campaigns

Why do you restrict the growth potential for your marketing campaigns? A possible explanation could be you don’t know about modern marketing tools. Understand AI – read below.

Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing

Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…

“Women belong in the kitchen.” Burger King’s guerrilla tactic

“Women belong in the kitchen.” Though, tweeted with good intentions, Burger King’s guerilla campaign failed horribly. Now it is time to learn from their mistakes.

Championing LGBTQ+ Digital Marketing: 4 Essential Questions

This article outlines four key questions brands should answer when launching an LGBTQ+ digital marketing campaign this World Pride Month. Read to learn more

5 of the Worst Marketing Campaigns of All Time

Digital marketing is booming and has become essential to promote its products and its brand. However, it is important to target your consumers and their expectations, otherwise the objectives set will not be achieved.

A good way to avoid mistakes is to learn from the mistakes of others. This article will look at 5 big marketing mistakes made by big brands

Why Your Business Should Use Buyer Personas

Find out why your business should use Buyer Personas to supercharge its digital marketing strategy and intensively ‘customerise’ its digital content.

The AI Paradox: Why Machine-Learning Needs More Humanity

This article will explain why machine-learning within AI needs more human input and how digital marketers can ensure algorithmic bias does not destroy marketing efforts.