Influencers 101: Micro, macro or mega? Which one to pick?
The term ‘influencer’ is nothing new in the marketing world. Influencers can enhance your brand, product or service by showing it to your target group. Picking the right influencer for your cause can, however, become a bigger challenge than one…
Digital Marketing During COVID: A Pop Star’s Response
Discover how Charli XCX used digital marketing strategies to promote her latest album ‘How I’m Feeling Now’. An Industry Out of Tune It is no secret that the ongoing COVID-19 pandemic has drastically impacted the world of business. The music…
Is User Generated Content The Future of Digital Marketing?
At the forefront of digital marketing is user-generated content and it is one of the most valuable tools a marketer can use due to its cost-effectiveness, trustworthiness and unique ability to stand out between countless advertisements online. There is a…
5 Tips To Keep Your Business Social Media Active In Lockdown
Struggling to keep your business social media account active during lockdown? Read on for key insights on engaging and growing your audience.
What Does a Successful Digital Marketing Firm Look Like?
This blog post will look at Ignite Visibility, a successful Digital Marketing firm. We’ll look at their operations, and try to get an understanding as to what makes them successful.
Top Tips for Digital Accessibility
Looking to make your content more accessible? Digital accessibility is founded on the idea that everyone should have equal access to the same information. Find out how to create accessible captions, images, and hashtags using the correct formats here. According…
Does Instagram Encourage Impulse Buying?
Discover how companies cleverly use social media platforms, such as Instagram, in their digital marketing strategies to convince users to buy impulsively. Does Instagram encourage impulse buying? In short. Yes, it does. However, it is more complicated than that. Companies…
The Ultimate Step-By-Step Guide To Social Media Marketing
If you’re looking to introduce social media into your marketing strategy, look no further! In this guide you’ll discover a step-by-step strategy to build your business’s social media presence.
5 Tips to Create a Successful Gen Z Digital Marketing Strategy
Are you looking to effectively market to Gen Z online? Do you want to know what best practices to implement, and what avoid when it comes to Gen Z? This article will provide a guide to creating a successful Gen Z digital marketing strategy in 2021.
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