How Digital Micro-targeting affects you, without you even resiling.
This article will allow people to understand how digital micro-targeting tactics affect the public, in both a positive and negative manner. Read on to learn about how micro-targeting affects you. What is Micro-targeting? The basic principles of marketing have remained…
Influencers 101: Micro, macro or mega? Which one to pick?
The term ‘influencer’ is nothing new in the marketing world. Influencers can enhance your brand, product or service by showing it to your target group. Picking the right influencer for your cause can, however, become a bigger challenge than one…
Digital Marketing During COVID: A Pop Star’s Response
Discover how Charli XCX used digital marketing strategies to promote her latest album ‘How I’m Feeling Now’. An Industry Out of Tune It is no secret that the ongoing COVID-19 pandemic has drastically impacted the world of business. The music…
Is User Generated Content The Future of Digital Marketing?
At the forefront of digital marketing is user-generated content and it is one of the most valuable tools a marketer can use due to its cost-effectiveness, trustworthiness and unique ability to stand out between countless advertisements online. There is a…
Does Instagram Encourage Impulse Buying?
Discover how companies cleverly use social media platforms, such as Instagram, in their digital marketing strategies to convince users to buy impulsively. Does Instagram encourage impulse buying? In short. Yes, it does. However, it is more complicated than that. Companies…
4 Reasons to adopt Influencer Marketing
You don’t understand why influencer marketing is now everywhere or don’t see its value? This article provides the four main benefits of this new digital marketing strategy. In the last past few years, influencer marketing emerged on every social media….
Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing
Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…
How to Successfully Use Storytelling to Grow Your SME
Would you like to grow your SME while creating meaningful connections with your customers? Then look no further! Storytelling is the perfect tool for you.
Championing LGBTQ+ Digital Marketing: 4 Essential Questions
This article outlines four key questions brands should answer when launching an LGBTQ+ digital marketing campaign this World Pride Month. Read to learn more
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