Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Social media marketing

Branding on Instagram: Tips on Creating Stand-Out Aesthetics

If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.

The New Zero-Dollar Marketing Strategy?

This article will look at the role of the entrepreneur in a firms digital marketing strategy, forming multi-million dollar companies with a $0 marketing budget.

Is YouTube Marketing in Danger?

As an increasing number of companies remove their YouTube sponsorships, will digital marketers see this tidal wave as a threat or an opportunity?

Advertising on TikTok: 5 Key Tips to Create a Winning Ad

Advertising on TikTok has become essential for brands over the past year. Read on to learn 5 key tips for advertising on TikTok to make your brand stand out.

Top 3 Ways Technology Has Transformed Marketing

This article explores the top 3 ways technology has completely transformed marketing over the years. ‘There’s never been a better time in advertising, and there’s never been a worse’– Aaron Reitkof. 1. Content Marketing Before technology in 1904, Jell-O sales…

Silence, Brand! Branding on Twitter

This article examines how companies use Social Media, namely Twitter, to generate interest using humour or attempting to tap into online meme culture.

Kidfluencers: Rising Stars of Social Media Influencer Marketing

They may be small, but their impact is mighty. This article delves into the alluring world of kid influencers, or kidfluencers. Read on to learn why these rising stars have become so popular among children and brands and why they are essential additions to social media marketing strategies.

How To Optimize Facebook Pixel While Complying With GDPR

This article will provide digital marketers and businesses with an in-depth overview of how to optimize the Facebook Pixel for cost-effective advertising while providing essential tips on GDPR compliance when using the tool.

Why Social Media is the Future of Marketing

This article explains to readers what Social media marketing (SMM) is, and identifies its top 3 advantages. Read on to gain a greater understanding of SMM.