Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

    • Social media marketing

    A human wearing a horse head mask
    Advertising Branding Consumer Psychology Cyber security Cyberpsychology Digital Marketing Display advertising E-Commerce Marketing Social Media Social Media Marketing Uncategorized

    Fake News Truths – Avoid Misinformation To Optimise Your Social Media Marketing

    Do you feel susceptible to Fake News online? If so, you are not alone. We are living in a world of misinformation, which can often feel impossible to escape. The last thing you as a marketer wants to do is add…

    Posted on SOPHIE MAY
    Advertising Digital Marketing Social Media

    Digital Marketing for Fintechs

    As fintech companies have surged in popularity in recent years, learning how to correctly market themselves to customers will be the key to future growth.

    Posted on HARRY2
    Image of social media like button on computer keypad
    Branding Digital Marketing Marketing Social Media Social Media Marketing

    6 Essential Steps for Crafting a Winning Social Media Content Strategy

    Want to cut through the noise on social media? Read on to discover six essential steps for crafting a social content strategy that will allow you to build a loyal fanbase and turn followers into customers.

    Posted on HOPE
    Advertising Branding Digital Marketing Marketing Social Media

    Influencer Marketing; the Good, the Bad, and the Ugly

    This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…

    Posted on MARK
    Person holding phone with vivid TikTok logo
    Digital Marketing E-Commerce Social Media Social Media Marketing

    Grow Your Business On TikTok: 6 Key Steps To Go Viral.

    Digital Marketing is essential to boost your business. Below are six steps to build an audience and grow your business on Tiktok.

    Posted on LUCY
    Celebrating a win with Confetti
    Advertising Mobile marketing Social Media Social Media Marketing

    Instagram Competitions: How to Guarantee Success

    Looking to run a successful Instagram competition? Learn how to create an effective Instagram giveaway that will grow your Insta following, connect with users and raise brand awareness. What to do before posting: 1. Choose The Prize This is a…

    Posted on MATTHEW
    The red glowing angled light sticks of Grand Canal Square in Dublin Docklands at night, surrounded by green, polygon-shaped planters. High-rise buildings with lights turned on, can be seen in the background
    Digital Marketing E-Commerce SEO Social Media Marketing

    Irish companies winning digital

    In spite of the pandemic, three Irish businesses are expertly using their digital platforms to build their brand and connect with customers from a distance.

    Posted on AOIFE
    Person Using TikTok on Smartphone
    Advertising Digital Marketing Marketing Social Media Marketing

    3 Helpful TikTok Marketing Tips For Your Business

    With over 600 million monthly active users worldwide, TikTok marketing is an effective way to improve your market penetration. Read on to learn 3 essential tips for TikTok marketing to promote your business.

    Posted on XUE
    Person pointing to increasing line chart
    Consumer Psychology Digital Marketing Marketing Social Media

    How Digital Marketing Changed Consumer Behaviour Forever

    Calling all digital marketers! Find out how digital marketing has revolutionised consumer behaviour and learn 3 easy steps for effective digital marketing.

    Posted on SARAH