Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

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Video Marketing: Changing the Digital Marketing Landscape

Research shows that Video has become a powerhouse of the digital world in recent years. This article will provide the reader with an explanation as to what video marketing is and the true value it has. What is Video Marketing?…

How To Optimize Facebook Pixel While Complying With GDPR

This article will provide digital marketers and businesses with an in-depth overview of how to optimize the Facebook Pixel for cost-effective advertising while providing essential tips on GDPR compliance when using the tool.

The Digitisation and Gamification of Online Dating

Read on to learn about how the gamification of dating apps and digital marketing have more in common than we would like to admit.

The Digital Marketers Guide to Self Isolation

If you are one of the many employees or digital consultants who are self-isolating or working from home at the moment, here are some tips on how you should be spending that extra time you find you are having through…

Digital Marketing In 2018 And The Trends Shaping It

Digital marketing evolved tremendously in 2017. Now, with technological advancements and evolved online habits of the modern “Netizen”, marketers will need to look out for trends that affect their initiatives and will soon realise that mobile as a platform cannot…

Twitter – 280 Character Experiment

On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…

Six Simple Ways to Google Plus your Business

Google+ potentially represents a major shakeup in SEO, digital and social media marketing. So what is all the hype about? How can Google Plus help your business? The fact is that Google+ is heavily integrated with the rest of the…