Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

    • Latest post

    The red glowing angled light sticks of Grand Canal Square in Dublin Docklands at night, surrounded by green, polygon-shaped planters. High-rise buildings with lights turned on, can be seen in the background
    Digital Marketing E-Commerce SEO Social Media Marketing

    Irish companies winning digital

    In spite of the pandemic, three Irish businesses are expertly using their digital platforms to build their brand and connect with customers from a distance.

    Posted on AOIFE
    Branding Digital Marketing Marketing

    Preparing yourself for a Digital Marketing Specialist role

    If you’re a marketing student, and you want to land a job as a professional Digital Marketing Specialist, then you’ll have to learn how to sell your skills and personality in a convincing way

    Posted on OLIVER JACQUES
    Laptop displaying a graphic design website. Behind the laptop is a colourful wall
    Social Media Social Media Marketing Tools

    Using Canva for Social Media Marketing: A Beginner’s Guide

    Are you interested in growing brand awareness or stepping up your businesses Social Media Strategy? Here is a beginner’s guide to designing on Canva.

    Posted on COURTNEY
    Image of man brainstorming around the word analysis
    Analytics Big data Digital Marketing

    Are We Madmen or Are We Mathsmen? Data Replaces Creativity.

    Advertising was founded upon creativity but is the future data? Analytics is fast becoming the new norm. Big data allows advertising to become more targeted and personalised.

    Posted on ROBYN
    Person Using TikTok on Smartphone
    Advertising Digital Marketing Marketing Social Media Marketing

    3 Helpful TikTok Marketing Tips For Your Business

    With over 600 million monthly active users worldwide, TikTok marketing is an effective way to improve your market penetration. Read on to learn 3 essential tips for TikTok marketing to promote your business.

    Posted on XUE
    A typical working place of a digital marketeer with a keyboard, pen, mobile phone and documents showing different data.
    Advertising Branding Digital Marketing Social Media Marketing

    5 of the Best Digital Marketing Campaigns of All Time

    Digital Marketing is a continuously evolving process and is often about who aces the field in competition. Making the product stand out and distinguishing oneself from the competition is a challenge. While the toolkit of Digital Marketers primarily included well-placed…

    Posted on BJOERN ANGELO
    Image of a phone displaying icons for social media apps, Instagram, Facebook, and Twitter
    Advertising Branding Consumer Psychology Social Media Marketing

    Social Media and Brand Personas

    Consumers today have more power than ever before, influencing brand personas and marketing decisions. As co-creators, users are changing digital marketing forever.

    Posted on NICOLE GREENAN
    Image of marketing words such SEO, content, web
    Digital Marketing Marketing SEO User Experience

    All about Search eXperience Optimization: the new SEO

    Today, optimizing the browsing experience for Internet users is necessary. Basically, by integrating the UX (eXperience User) dimension into site optimization, thus natural referencing, we obtain Search eXperience Optimization (SXO). In fact, this article will provide essential keys to understand…

    Posted on EMMA
    Picture of markers in a row with social media logos on them
    Digital Marketing Marketing Social Media Social Media Marketing

    Instagram Influencers: Their Positive and Negative Impact

    This article provides information on Instagram Influencers and their negative and positive effects on mental health, overconsumption and raising awareness.

    Posted on EMMA2