Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

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Hottest trends: Snackable content

The biggest trend of 2021 will be the rise of “snackable content”. This blog provides an overview and explains how to make it work for your business.

Influencer Marketing: 5 Top Tips to Influence Success

Digital Marketers must carefully choose the right influencer for their brand. Read on to optimize your share of the $13.8 billion lucrative Influencer Marketing industry.

6 Essential Steps for Crafting a Winning Social Media Content Strategy

Want to cut through the noise on social media? Read on to discover six essential steps for crafting a social content strategy that will allow you to build a loyal fanbase and turn followers into customers.

Does the Rise of Voice Search mean Text Search is Dead?

The rise of voice search is changing how we search for information online. But does this mean text search is now dead or can it still have a role to play?

5 Digital Marketing Tips for your small business to win Google’s Zero Moment of Truth game

80 per cent of today’s shoppers do online research before buying the product. Is your Digital Marketing presence fit for that challenge? 5 steps on how to stand out – or lose badly if you don’t!

Can Reddit Break the Stock Market?

How did a group of amateur investors on Reddit interfere with the stock market to cost Wall Street billions, and can it happen again?

How Singapore Leverages Chatbots During the Pandemic

Singapore’s Chat for Biz shows that adaptations of traditional chatbots can help businesses recover from losses incurred during the pandemic.

Influencer Marketing; the Good, the Bad, and the Ugly

This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…

Digital Marketing at the heart of the Healthcare industry

This article highlights the importance of digital marketing and as well as provides some of the best practices for healthcare providers.