Have you ever wondered what the strange concept UX Design is all about? It’s not necessarily a new idea as it has always been part of a products design cycle, but in recent times the formal use of UX Design has become a prominent feature in the business world. And more importantly, it is actually an integral and indispensable part of product design. Read on to find out more about what UX Design is and how it can help your business and digital marketing success.

So, What is UX Design?

UX is a research-based discipline, aiming to understand users, solve their problems and give them a positive product experience.

UX Design Institute

In fact, UX stands for User Experience. It’s not only about creating something that is functional but creating a product that makes the user feel good when they’re using it. It needs to be usable, useful and desirable.  

Because the UX Design process is research-based, it is heavily influenced by what the users need, so there are a few fundamental questions that need to be answered and understood:

• What is our product?
• Why are we designing this product?
• Who are we designing this product for?
• What is the final product going to look like?

What is the difference between UX and UI?

When learning about UX Design you might have also come across UI. And whereas many would tend to consider them to be the same concept, there are a few important differences.

UI (User Interface) is concerned with defining the aesthetics, and bringing the product’s personality to life.

UX Design Institute

UI is a specialist practice that carries on from UX Design. UI designers take the products from the UX designers and through considerate design decisions, turn them into an accessible and easy-to-use interface. The keyword here is accessibility.

Consider the example in this video to better grasp the difference between UX and UI Design.

 UX Design and Digital Marketing

We all access the internet all day every day, whether we’re just googling some information, chatting with friends or looking to buy a new pair of shoes online. Present-day consumers are tech-savvy, and they want things done fast without any fuss. Therefore, it is the quality of our online experience that has a major impact on our interactions.

And this is where UX Design comes in…

UX Design is often neglected in the development of digital marketing strategies.

How can UX Design help improve your Digital Marketing strategies?

Only 55% of companies are currently conducting any user experience testing.

In Digital Marketing User Experience is an indispensable feature that will facilitate conversions and create visibility and awareness to your brand, helping you to stand out from the crowd.

You will have to focus your User Experience on being able to convey the message of your content in a clear and concise way and helps your user glide seamlessly and effortlessly through your content, engaging them thereby in the process.

Here are just 3 ways as to how UX Design improves Digital Marketing strategies:

1. SEO:

Carefully crafted digital content that is optimised for search engines is a key ingredient to good user experience. It will help your web page rank highly for relevant search terms on Google, as well as giving the user all the information they need in a second, thereby more likely resulting in conversions rather than abandonment.

2. User Experience:

Duh…! However, this is extremely important!

Consumers will more likely engage with something appealing to them and engaging, rather than something dull and boring.

Read more on other ways how to create engaging and interesting content.

3. Content Strategy:

Once your web content is optimised and you’re engaging and reaching users, it will become easier to make use of analytics and metrics, such as website traffic, in order to consistently create content that meets the needs of your target audience. Frank Chimero (a top UX designer) once said:

“People ignore design that ignores people.”

The needs of your users must come first, but they will help you become more successful.

These three ways UX Design can benefit your digital marketing strategies ultimately all lead towards the one main goal of UX and marketing: improved customer satisfaction. UX is about creating a memorable and positive experience for your customer. These experiences drive recurring visits and increase brand loyalty, cornerstones of any successful marketing strategy.

Want to find out more about why UX Design is a must-have and what it can do for creating a website? Click the links! Or read on for more digital marketing tips here.