This article will educate DTC brands on how to grow and expand their business. Read on to learn about core techniques and how they are used.

What is a DTC Brand?

Ever since the turn of the last decade, direct-to-consumer (DTC) brands have become an exciting prospect for astute entrepreneurs. DTC brands are known for selling directly to customers online, bypassing the “middlemen” of wholesalers and retailers.

DTC controls the user experience, collects first-party shopper data, and increases margins, which often leads to lower costs for consumers.

This business model includes huge brands such as Dollar Shaving Club and Bonobos. These companies have built their success in using digital marketing to promote their brand, so what can you do to follow their success?

1. Engage All Social Media Platforms

Social media is one of the most powerful marketing tools that DTC brands use. Just think about all the ads that have come up on your screen while scrolling through platforms such as Instagram, Facebook, Snapchat etc. Your brand must have a page on each of these platforms to engage with customers.

How Can They Be Used For Your DTC?

Brands can use social channels for marketing in a variety of ways. Companies can pay for advertising through paying influencers to use their product or a simple advertisement that will pop up on users screens spontaneously.

However, the best way brands can use social media for marketing is a free method by creating a cool and accessible page for customers. Many top DTC brands have distinctive pages where they show their product off to potential customers. Whether it’s uploading crisp and clean pictures of the product or engaging with customers, sometimes the best digital marketing method is also the cheapest. DTC brands can also use these platforms to sell directly to consumers or as a form of communication for their customer service team.

2. Find out your Target Audience

You must find out your target audience before setting out any digital marketing strategy. Sure, if you don’t know your target consumers, there’s no point in becoming a Direct-To-Consumer brand! There are multiple elements in figuring out your target audience. Firstly, I would advise looking at your current customer base. This is probably the most important element in working out your target. It can be done by looking at your previous sales and sending out surveys to past customers. Another element in figuring out your target audience is to analyze the product itself. Think about why you set up this brand and who you set it up for?

Without a doubt, there are other elements associated with figuring out your target audience, which you can read about here. Once you have found your customers, it is time to develop your marketing strategy!

3. Use Google!

I used to think that Google was just a search engine, but I have learned that it is so much more over the past few weeks! Google can be used in multiple different ways to grow your DTC brand. At a basic level, Google Digital Garage provides courses to develop your digital marketing knowledge. These courses educate people on the basics of how Google can be used to grow your brand.

Once you have the basics nailed down to a T, they can be used to bring your marketing strategy to the next level. Google Ads accordingly let companies set up their own marketing campaign to use on Google. It incorporates important elements such as keyphrases and what locations to implement your ad. Google+ can also be used to improve your online business pages and increase click-through rates.

What type of Ad campaigns are available?

Companies that use Google Ads can target users on two different networks: the search network and the display network. The search network is a type of pay-per-click advertising in which marketers bid on important keywords to their company. This allows them to have their ads shown to consumers who type such keywords into Google as part of a search.

Companies may use the Display network to put graphic banner-style ads on websites that are part of the network. The Google Display Network serves nearly all internet users worldwide, providing a huge potential audience. For more information on Google Ads, click here!