In 2021 chatbots will still be an important part of the developement of your digital marketing. If you do not already use it, it is time to learn more about it ! And if you do not know yet why, let us go deeper together.

1. What is a chatbot ?

“You all know that chatbots are a new technology altogether. It’s like the early age of the Web. Things are still shaky yet growing at the speed of light. “

Rashid Khan
Build Better Chatbots

The chatbot is existing since a long time now, but only used by most company recently to interact with their customers. The chatbot can be find in messaging apps, it will help companies to reach more customers through a boost in the conversion rates.

It is principally use in one of the main social media, which is Facebook. More precisely the messaging app of Facebook, which is one of the most used messaging app in the world, with more than 1.3 billion active user per month.

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2. The two types of chatbot

The simple chatbot

• Simple (Scripted) – This is the simplest type of chatbot. Conversations with this type can only take place in pre-defined ways and directions. In other words, you’ll get a pre-programmed response to each question you ask. The chatbot cannot deviate from this in any way. Simple chatbots appear in messaging apps such as Messenger or Skype. Their sole purpose is automation, like booking a flight or making a purchase.

The Intelligent chatbot

• Intelligent – Using artificial intelligence allows the chatbot to provide more flexible responses to the user’s questions. This type of bot learns from each conversation and uses these experiences to answer future questions more accurately. However, artificial intelligence also has limitations: a chatbot built with AI technology still cannot understand more complex contexts or lead the conversation – it only gives answers.

3. Why do you need it ?

The main reason to invest in a chatbot is because it is a necessity. The needs of customer are evolving, you may develop an interesting and useful application for them, more than 80% of the app developed by companies are only used once and then deleted or just forget. Only messaging app are used every day, and people do not loose any interest in it because it is not some fixed, controlled, information whose sole purpose is to make money.

People in a general way are more and more using those applications. In fact, with an increase of 394% use of social media and messaging applications from the populations over the years, this is where you want to be as a marketer. 

The different types of benefits from chatbots you can find.

• The potential: because the technology is still young, you will have an important panel of innovation in this area of technology. Therefore the interest and potential of such a thing can become unlimited.

• Ease of development: you can only using a classical chatbot, in order to respond to your customers on social media. It is really easy to create, without real specific knowledge or experience.

• The image: a company using a chatbot is a company that is always here for the customer. A company always here to answer is a company invested in the engagement it got and in their customers.

• A straightforward service: this tool, if used correctly, will never go behind the programming and overwhelmed the user.

• Automation of processes: a classic chatbot will be able to make some basic analyse and make simple report.

Learn more about the opportunities for you company with digital marketing on: Facebook, political digital advertising

References:

https://digitalmarketinginstitute.com/blog/10-trends-in-digital-marketing-in-2020

https://www.futura-sciences.com/tech/definitions/internet-chatbot-15778/

42 Digital Marketing Trends You Can’t Ignore in 2021 https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2021/