Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Social Media Marketing

Facebook Business Page: 4 Essential Tips for Setting up

This article will provide information to businesses to explain how to set up a Facebook page. The quick and easy to follow tips will help you set up a business profile effortlessly.

How To Optimize Facebook Pixel While Complying With GDPR

This article will provide digital marketers and businesses with an in-depth overview of how to optimize the Facebook Pixel for cost-effective advertising while providing essential tips on GDPR compliance when using the tool.

Benefits of Podcasts as a Digital Marketing Tool

This article will identify benefits of podcasts as a digital marketing tool. Read on to learn how podcasts can enhance your digital marketing strategy.

Why Social Media is the Future of Marketing

This article explains to readers what Social media marketing (SMM) is, and identifies its top 3 advantages. Read on to gain a greater understanding of SMM.

The Use of Social Media in the Recruitment Sector in Ireland

Since late 2007, the term Web 2.0 has pervasively invaded strategic direction in marketing, information systems, recruitment and customer services in the business world. It is heralded as a powerful medium which will make the online experience for many richer,…

Battle Of The Brands – AdWords' New Features

Holiday shopping period has arrived and so begins the battle of the brands. Thousands of brands have started investing in PPC advertising to promote their brand, product and sale. With limited space on a screen, advertisers are already using vigorous bid…

Twitter – 280 Character Experiment

On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…

Social Mobile Local – Integrating Mobile and Social Media Marketing

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How to Run Successful Facebook Campaigns – Engagement versus Likes

Finding new ways to retain consumer love… In the ‘like economy’ UCD Smurfit Seminar Series – Hubert Grealish by Eamonn O Raghallaigh Hubert Grealish, a skilled international media and communication specialist and former global head of brand communications with Diageo…