Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

    • Search Engine Marketing

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    Microsoft Advertising Announces New Features and Tools at 2021 Elevate Summit

    At the 2021 Elevate Summit, Microsoft Advertising announced a slate of new features and updates to be made available to digital marketers using their platforms.

    Posted on PAUL
    Websites interlinking to illustrate PageRank percents.
    Big data Search Engine Marketing SEO

    Google’s Secret Recipe for Search Market Domination

    In 1996 , Larry Page and Sergey Brin were working on the mathematical properties of the initial Google ranking system. What did they discover? PageRank (PR)

    Posted on MYKOLA BABIY
    A person with his mobile phone in his hand and a laptop on his desk
    Consumer Psychology E-Commerce Search Engine Marketing

    Does the Rise of Voice Search mean Text Search is Dead?

    The rise of voice search is changing how we search for information online. But does this mean text search is now dead or can it still have a role to play?

    Posted on CONOR2
    Voice Search Speech Bubbles
    Digital Marketing Search Engine Marketing SEO

    Adapting SEO for Voice Search

    This blog post discusses the rise of voice searches and provides three essential tips you can use to capture this trend.

    Posted on HARRY AGNEW
    Advertising Digital Marketing Search Engine Marketing Social Media Marketing Tools

    Digital Marketing as a Tool for Promoting Tourist Destinations

    The tourism industry is one of the most lucrative in the world. After the impact of the COVID-19 pandemic on the number of visitors in tourist sites and establishments in 2020, it is in the interest of hoteliers, tourist offices,…

    Posted on MATHILDE
    Image of a phone on a desk with "Online Marketing" written on the phone. Organic Reach is one element of online marketing.
    Digital Marketing Search Engine Marketing SEO Social Media Marketing

    The Underestimated Power Of Organic Reach

    The decline of organic reach has been evident over the past few years due to content overload, shortened attention spans, and the creation of algorithms to curate a user experience. It appears that search engines and social media are both the creators and the destroyers of organic reach. The true power of organic reach is being grossly underestimated, which will be detailed throughout the article.

    Posted on TARA