Ronaldo To Juventus – How Social Media is Changing Football
On the 10th of July 2018, the Real Madrid twitter account dropped a bombshell. Simply titled “Communicado Oficial: Crisitiano Ronaldo”. This single tweet shook the football world. The most popular player in the world’s most popular sport was leaving Real…
Evolution Of 4 Ps In Digital Marketing And Its Effects
The foundation of marketing has always been the Product, Place, Price and Promotion. But in the era of digital marketing, they have evolved. Let’s see how!
Microsoft Advertising Announces New Features and Tools at 2021 Elevate Summit
At the 2021 Elevate Summit, Microsoft Advertising announced a slate of new features and updates to be made available to digital marketers using their platforms.
Shoppable TV: The Future of Television Advertising?
Everything you’ve seen so far in advertising is nothing compared to what the future of advertising, shopping, and e-commerce have in store for consumers. Digital advertisement never ceases to amaze us with new formats and possibilities. Increasingly, it seeks to…
Popular Cosmetics Brands are Responsible for Selfie Dysmorphia
Augmented Reality filters on social media have changed the way we sample cosmetic products. While this revelation has opened doors for marketers, it has also contributed to the rise in “selfie dysmorphia”.
The Future of Digital Marketing Relies on You
Digital Marketing needs Big Data. What does that mean for you? This article highlights how digital marketing needs you to survive, and what you can get in return.
Why Luxury Brands should use VR ?
This article will discuss about the use of VR to create customer’s experience during pandemic times when remote interactions are privilegied, throught the question “Why Luxury Brands should use VR ?”. Read out to find useful information on how you…
Influencers 101: Micro, macro or mega? Which one to pick?
The term ‘influencer’ is nothing new in the marketing world. Influencers can enhance your brand, product or service by showing it to your target group. Picking the right influencer for your cause can, however, become a bigger challenge than one…
5 Tips To Keep Your Business Social Media Active In Lockdown
Struggling to keep your business social media account active during lockdown? Read on for key insights on engaging and growing your audience.
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