The Dark Side of Surveillance Capitalism
Big Data has revolutionised marketing, pervading every aspect of our lives, sometimes detrimentally. Read on to discover the dangers of surveillance capitalism.
Digital Marketing for Fintechs
As fintech companies have surged in popularity in recent years, learning how to correctly market themselves to customers will be the key to future growth.
Hottest trends: Snackable content
The biggest trend of 2021 will be the rise of “snackable content”. This blog provides an overview and explains how to make it work for your business.
Influencer Marketing: 5 Top Tips to Influence Success
Digital Marketers must carefully choose the right influencer for their brand. Read on to optimize your share of the $13.8 billion lucrative Influencer Marketing industry.
6 Essential Steps for Crafting a Winning Social Media Content Strategy
Want to cut through the noise on social media? Read on to discover six essential steps for crafting a social content strategy that will allow you to build a loyal fanbase and turn followers into customers.
5 Digital Marketing Tips for your small business to win Google’s Zero Moment of Truth game
80 per cent of today’s shoppers do online research before buying the product. Is your Digital Marketing presence fit for that challenge? 5 steps on how to stand out – or lose badly if you don’t!
How Singapore Leverages Chatbots During the Pandemic
Singapore’s Chat for Biz shows that adaptations of traditional chatbots can help businesses recover from losses incurred during the pandemic.
Influencer Marketing; the Good, the Bad, and the Ugly
This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…
Digital Marketing at the heart of the Healthcare industry
This article highlights the importance of digital marketing and as well as provides some of the best practices for healthcare providers.
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