Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

    • Month: April 2021

    A screenshot showing different social media platforms such as Twitter, Facebook, and Instagram
    Big data Social Media

    Is Social Media a Threat to Political Integrity?

    A 280-character tweet has become a political megaphone for President’s, Prime Ministers, and political elites. But with the power to change the news and shape public perceptions, has social media gone too far? This article explores the influence of paid political advertisements, politicians on social media, and the rise of new extremist platforms. Read on to find out more!

    Posted on CATHERINE
    2021 calendar and bulldog clips
    Digital Marketing SEO Social Media Marketing

    Digital Marketing Trends to Watch in 2021

    Discover what trends are shaping digital marketing in 2021, and what you can do to ensure you are not left behind.

    Posted on Helen
    Image of magnifying glass showing data analytics on a page
    Digital Marketing Marketing Social Media Social Media Marketing Tools

    Instagram Marketing: Top 3 tips to increase brand awareness

    With over 1 billion users, Instagram marketing is an effective way to grow your business. This article offers a quick and easy guide on how to increase brand awareness with Instagram, using our 3 essential tips.

    Posted on LEAH CARROLL
    Picture of Remote Control With Social Media Icons for Buttons
    Digital Marketing Mobile marketing Social Media Social Media Marketing

    Why To Include TikTok In Your Digital Marketing Strategy

    TikTok is now one of the social media giants, but what benefit is it to businesses? Read on to learn why to include TikTok in your digital marketing strategy.

    Posted on Carrie McGrath
    Individual Videoing on their iPhone to capture a video in nature while on the old Snapchat platform which is a social media platform that can be used to post short-form video content.
    Digital Marketing Mobile marketing Social Media Marketing Tools

    Short-Form Video: What is it, and how can businesses use it?

    Short-form video content has the potential to capture the modern consumer’s attention like no other form of content marketing has done before. Read on to find out more about short-form videos and how businesses can utilise them to increase engagement and drive brand loyalty in your consumers.

    Posted on ALEXANDER JOHN
    Image of instagram app
    Digital Marketing Marketing Social Media

    The Ultimate Guide to the Micro-Influencer

    This article will provide readers with vital information about the growing importance of the Micro-Influencer. Read on to learn about the significance of Micro-Influencers within the overall Influencer Marketing landscape.

    Posted on RACHAEL WHITEHEAD
    marketing
    Advertising Digital Marketing Marketing Mobile marketing

    The New Zero-Dollar Marketing Strategy?

    This article will look at the role of the entrepreneur in a firms digital marketing strategy, forming multi-million dollar companies with a $0 marketing budget.

    Posted on KATE
    Image of a man with a virtual reality headset on
    Advertising Consumer Psychology User Interface

    Virtual Reality, a Beneficial Tool for Advertisers?

    Virtual Reality marketing is growing significantly. Read here to learn about its benefits, and how advertisers can gain an advantage from this.

    Posted on Dylan Byrne
    Instagram tips for businesses
    Digital Marketing Marketing SEO Social Media Social Media Marketing Tools

    10 Instagram Tips for businesses

    This article will provide you with hints on how to make your business account on Instagram flawless and how make the best of it for your digital marketing strategy. Read this article to find out more.

    Posted on ELIZAVETA SARKISOVA