Political Digital Advertising: 3 Things Everyone Should Know
A brief overview of political actors’ use of digital advertising to promote their messages and what the EU has done to try to prevent abusive practices.
Advertising on TikTok: 5 Key Tips to Create a Winning Ad
Advertising on TikTok has become essential for brands over the past year. Read on to learn 5 key tips for advertising on TikTok to make your brand stand out.
The Underestimated Power Of Organic Reach
The decline of organic reach has been evident over the past few years due to content overload, shortened attention spans, and the creation of algorithms to curate a user experience. It appears that search engines and social media are both the creators and the destroyers of organic reach. The true power of organic reach is being grossly underestimated, which will be detailed throughout the article.
Top 3 Ways Technology Has Transformed Marketing
This article explores the top 3 ways technology has completely transformed marketing over the years. ‘There’s never been a better time in advertising, and there’s never been a worse’– Aaron Reitkof. 1. Content Marketing Before technology in 1904, Jell-O sales…
Silence, Brand! Branding on Twitter
This article examines how companies use Social Media, namely Twitter, to generate interest using humour or attempting to tap into online meme culture.
Kidfluencers: Rising Stars of Social Media Influencer Marketing
They may be small, but their impact is mighty. This article delves into the alluring world of kid influencers, or kidfluencers. Read on to learn why these rising stars have become so popular among children and brands and why they are essential additions to social media marketing strategies.
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